The Blue Jean Mile is an annual, global running event started in May 202 by athlete Johnny Gregorek to raise mental health awareness, often held during Mental Health Awareness Month. Participants run or walk one mile while wearing denim jeans to honor Gregorek’s late brother, Patrick, with funds supporting NAMI (National Alliance on Mental Illness).
A brand new identity, new logo, online films and social all kicked off awareness while also driving participation and donations.
